Module 3
Get Reviews
google reviews
Your Gym’s #1 Marketing Tool – And It’s Free!
Google Reviews are the single most effective way to attract new members, improve local search rankings, and establish credibility. A steady flow of 5-star reviews boosts visibility and ensures potential members see your gym first when searching online. Unlike paid ads, Google Reviews are permanent, continuously working for your business at no extra cost. Prioritizing them is the easiest, cheapest, and most effective marketing strategy you can implement today.
We’re kicking things off with Google Reviews—one of the most powerful tools for gym growth. Knock out these key steps:
1. Send a one-time text to all current members asking for a quick review.
2. Set up an automated text to request reviews from new members at 15-30 days.
3. Automate a review request for visitors within 24 hours of their drop-in.
4. Schedule a 30-day check-in email for new members to gather feedback and request a review.
5. Audit your Google profile—make sure it looks great for potential members.
6. Empower your coaches to ask for reviews when they hear positive feedback.
That’s it for Review Collection—quick, effective, and ready to boost your gym’s reputation. Let’s get to it!
#1 One-Time Text to Current Members
A simple request goes a long way.
Send a personalized message to all current members asking for a quick review. People are often happy to leave feedback—they just need a reminder.
Text Copy:
"Hey [Member's Name]! We’re stoked to have you as part of our gym family! We're making a push to grow our Google visibility so more amazing people like you can find their fitness home here. If you've enjoyed training with us, we'd love for you to share your experience in a quick review. It helps others see what makes our gym special and builds a stronger community for everyone! [Review Link]"
Send a text to everyone
"Hey [Member's Name]! We’re stoked to have you as part of our gym family! We're making a push to grow our Google visibility so more amazing people like you can find their fitness home here. If you've enjoyed training with us, we'd love for you to share your experience in a quick review. It helps others see what makes our gym special and builds a stronger community for everyone! [Review Link]"
#2 Automated Text for New Members
Set up an automated review request at 15-30 days.
You want to strike while the iron is hot... but new members need time to experience your gym before being asked for a review. The best time to request feedback is usually around their 15 or 30-day mark depending on your internal processes. Set up an automated text message that goes out at this time that best matches their client journey. Whichever timeframe your choose have your CRM drop them a text, making it easy for them to leave a review.
Text Copy to Send to new Members:
"Hey [Member's Name]! You’ve been with us for a few weeks now, and we love having you here! If you’re enjoying the workouts and the community, we’d love if you could leave us a quick review. Your words help others find their new fitness home! [Review Link]"
Send to new Members
Hey [Member's Name]! You’ve been with us for a few weeks now, and we love having you here! If you’re enjoying the workouts and the community, we’d love if you could leave us a quick review. Your words help others find their new fitness home! [Review Link]
#3 Automated Review Request for Visitors
Set up an automated review request for drop-ins and visitors.
Visitors and drop-ins often have a great experience at your gym, making them great candidates for positive reviews. The best time to request a review is within 24 hours of their visit while the experience is fresh in their mind. Set up an automated text message in your CRM to go out shortly after their drop-in session. (BoxEx does this automatically for visitors from the network)
Text Copy to Send to Visitors:
“Hey [Visitor’s Name]! Thanks for dropping in at [Gym Name]! We hope you had an awesome workout. If you enjoyed your visit, we’d love to hear about it! A quick review helps others find our gym and keeps our community strong. You can leave one here: [Review Link]. Hope to see you again soon!”
]"
Send to visitors
"Hey [Visitor’s Name]! Thanks for dropping in at [Gym Name]! We hope you had an awesome workout. If you enjoyed your visit, we’d love to hear about it! A quick review helps others find our gym and keeps our community strong. You can leave one here: [Review Link]. Hope to see you again soon!"
#4 Automated email for New Members
Check in at 30 days & gather feedback.
At the 30-day mark, it’s the perfect time to check in with your new members and see how their experience has been so far. This message ensures they feel valued and gives them an easy way to share both positive feedback and any concerns they might have.
Email Copy to Send to Members:
"Subject: How’s Your Experience So Far, [Member's Name]?
Hey [Member's Name],
We’re so happy to have you as part of [Gym Name], and we hope you’ve been enjoying your time here so far! If you’ve had an awesome experience, we’d love for you to share it in a quick Google review—it really helps others find their fitness home!
[Review Link]
If there’s anything that hasn’t quite been 5-star worthy, please reply to this email and let us know. We want to make sure your experience here is the absolute best it can be, and we’re happy to help with anything you need!
Thanks for being part of our community—we appreciate you!"
#5 Self-Survey Your Google Profile
First impressions matter—what does your profile say about you?
Before asking for reviews, take a moment to see your gym through the eyes of a potential new member. Does your online presence reflect the energy and passion inside your walls?
✅ Are the photos high quality and recent?
✅ Does my gym’s location appear correctly on the map?
✅ Is the first visible image inviting (or is it a dumpster by the back door)?
✅ Are my hours, website, and contact details accurate?
Fixing Location & Photos:
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Show off your gym’s best side—upload photos of happy athletes, clean spaces, and point google to your front entrance.
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Log into your Google Business Profile to adjust map placement and replace outdated images.
#6 Coach-Driven Review Collection & Rewards
Your coaches are your review superstars!
Your members love their coaches—so when a coach asks for a review, it carries weight. Encourage your coaches to make the ask when they hear great feedback from an athlete.
Example script for coaches:
"Sally, that’s amazing! Watching you grow has been incredible! The team is working on getting more people to discover our gym, and sharing your experience would be a huge help. Would you mind writing that as a Google review later tonight?"
To keep coaches engaged, reward them for securing high-quality testimonial or review:
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For every 6 fantastic reviews: A branded sweatshirt or a bag of protein.
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For every 12 top-tier reviews: A pair of high-performance training shoes.
These reviews act as powerful social proof, attracting new members who resonate with real athlete experiences.
If asking for Testimonials (longer reviews which take more commitment from the athlete, used in other marketing areas on your page) lessen the requirement to 3-4 and 6-8...
Keep your coaches fresh
Additional Ways to Boost Reviews
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Leverage Social Media: Post review links regularly and highlight positive testimonials.
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Use Feedback Signs: Set up a few signs around your gym where members and visitors can leave reviews.
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Encourage Word of Mouth: Train staff to casually ask members to leave a review or send in a testimonial during interactions.
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Monitor & Respond: Reply to all reviews (good or bad) to show engagement and professionalism.
Implementing these simple steps will dramatically increase your Google Reviews, strengthen your online presence, and bring in more members—all without spending a dime.